Tuesday, AMS-IX partner PP Telecom launched irix, the new corporate brand identity of PP Telecom that underlines their commitment to linking Sarawak to the world. Together with AMS-IX they are currently developing a new ‘Powered by AMS-IX’ Internet Exchange that will function as connectivity enabler for the whole of Borneo.

irix was launched during a press conference event in the Borneo Convention Centre Kuching (BCCK). “The world we live in today is virtually borderless”, said Dr. Jonathan Smith, CEO of irix during the event. “The metaverse of technology, artificial intelligence, and virtual reality; that was once talked about as fantasy is now reality. irix will play a big role in helping Sarawakians, and Borneo keep in step with the world.”